INDEPENDENT DESIGNER PARTNERSHIP PROGRAM
Started in 2009 by our sister brand Knit Picks, the Independent Designer Partnership Program (IDP) develops patterns in WeCrochet yarns for our customers and to support independent designers by giving them exposure. It has grown to include hundreds of designers and thousands of patterns!
Designers can submit their patterns and pattern ideas for consideration to the program. We are looking for high quality, well written, professional patterns using WeCrochet yarn only. Designers retain all rights to their patterns; there is no exclusivity agreement. Designers can continue to sell their patterns in other marketplaces such as Ravelry, Etsy, and personal websites. Designers also decide the selling price of their pattern, with WeCrochet retaining a base fee of 15% of the pattern selling price to cover staffing and marketing efforts.
Acceptance of patterns to the IDP program is decided by our Review Board, which includes members of the WeCrochet collections, marketing, and yarn teams. We meet regularly to review submissions. If approved, we will then be happy to provide yarn support for the project. Designers are responsible for the sample/test crocheting, tech editing, pattern layout, and photography.
Our IDP collection is curated with high-quality patterns only, which means only professional-level patterns will be accepted. This applies to the pattern writing, tech editing, photography, charts & schematics, and PDF layout. Once designers have a pattern in the IDP program, they are given access to a web portal to check sales and upload new pattern proposals.
Find more details at the links below:
Any questions or comments may be directed to IDP_Coordinator@WeCrochet.com.