INDEPENDENT DESIGNER PARTNERSHIP PROGRAM


Welcome to the Independent Designer Partnership Program!

Started in 2009 by our sister brand Knit Picks, the IDP program has grown to include over 800 designers and nearly 4000 patterns. WeCrochet has relaunched a new and improved program in partnership with Knit PIcks and we are excited to work with our favorite designers!

Designers can submit their patterns and pattern ideas for consideration for inclusion on the website. We are looking for high quality, well written professional patterns using WeCrochet yarn. Designers retain all rights to their patterns; there is no exclusivity agreement so designers can continue to sell their patterns in other marketplaces such as Ravelry, Etsy, and personal websites. Designers also decide the selling price of their pattern, with WeCrochet retaining a base fee of 15% of the pattern selling price to cover staffing and marketing efforts.

Acceptance of patterns to the IDP program is decided by our Review Board, which includes members of the WeCrochet book, marketing, and yarn teams. We meet approximately once a month to review submissions. Once approved, we will then be happy to provide yarn support for the project. Designers are responsible for the sample/test projects, tech edit, and pattern layout.

After the pattern is fully completed and submitted by the designer, the Review Board then evaluates the final pattern. Our IDP collection is curated with high-quality patterns only, which means only professional- level patterns will be accepted; this applies to the pattern writing, tech editing, photography, charts &schematics, and PDF layout design. We do provide high-quality photography at no charge if the designer’s photographs do not meet our standards; however, this can delay the pattern’s release on the site.

Patterns are released on the site approximately every 6 weeks. Once designers have a pattern in the IDP program, they are given access to a web portal to check sales and upload new pattern ideas.

Find more details at the links below:

More Information

Any questions or comments may be directed to IDP_Coordinator@WeCrochet.com.